NO DRUNK KARMA
HEINEKEN 0.0 (2024)
Get drunk and misbehave? Get drunk and call the EX? Get drunk and kick ass your boss? Get drunk and quit the job? Get drunk and leak your dark secret? Get drunk and say something that makes you wish you would never get drunk again?
If getting drunk could be so embarrassing and cause bad consequences, then don’t be. Heineken 0.0 makes a move to spread the halo of consciousness to your drinking life. A taste of beer, a flow of mindfulness. From now on, no mouth karma could take you down from your cheers.







VIETNAMESE VERSION
“Không độ cồn - chỉ độ người”







ROLE
Concept, Copywriter