Excuse Menu
Heinz
(2023)
The Brief:
Label Heinz the only food worth pausing online life for.
The Idea:
The gaming world has no place for the AFK. If you pause, you lose. To give all gamers a chance to break that rule, Heinz Excuse Menu will deliver live, unbelievably convincing excuses right to your place. Pausing mid-game from now on is an easy game, and you can enjoy your favorite meals without any hesitation.
ROLE
Concepting, Copywriting
CREDIT
Mentor: Mr. Thanh Ngo
Art directors: Phuong Danh, Gom Gom & Linh Khuu
Copywriters: Thao. & Minh Anh