The brief:

Inspire the audiences to build new math habits. 

The idea:

Duolingo has just found its new life purpose: to rescue the elderly from their calculating children. As a dedicated owl, Duolingo can’t stand the way old parents struggle with aged problems alone while their kids only care about dividing patrimony. The you-know-who owl then decides to become an adopted baby to warm up the heart and sharpen the brain of its new parents, and of course, to replace their nasty child.