The Green Last Resort
Hey Jane x The Case For Her
(2023)
The Brief:
Raise your local area’s awareness that abortion is healthcare.
The idea:
Since the abortion prohibition, “homemade” herbal abortion methods are spreading like fire on social media despite their dangers. Once induced, these herbs could end anyone’s life just as fast as a gunshot. People raise their voice against gun issues, but herbal abortion’s peril remains silent as women who recklessly use it do not have the right to safe abortion, and some do not have the chance to tell.
To highlight “Abortion is healthcare”, Hey Jane & The Case For Her bring the fatal face of herbal abortion to light. By turning it into guns, we end its deadly silence. By taking it as weapons, we raise the voice for women’s safety. The Green Last Resort stands for the healthcare right all women deserve: inducing abortion.
ROLE
Concepting, Copywriting
CREDIT
Mentor: Mr. Thanh Ngo
Art directors: Hai Nguyen & Boi Dung Trang
Copywriters: Minh Anh, Minh Nguyen & Van Nguyen