The Green Last Resort
Hey Jane x The Case For Her
The Brief:
Raise your local area’s awareness that abortion is healthcare.
The Background:
Since the abortion prohibition, “homemade” herbal abortion methods are spreading like fire on social media despite their dangers. Once induced, these herbs could end anyone’s life just like a gunshot. In the US, people raise their voice against gun issues, but herbal abortion’s peril remains silent as women who recklessly use it do not have the right to safe abortion, and some do not have the chance to tell.
The Idea:
To highlight “Abortion is healthcare”, Hey Jane & The Case For Her bring the fatal face of herbal abortion to light. By turning it into guns, we end its deadly silence. By taking it as weapons, we raise the voice for women’s safety. The Green Last Resort stands for the healthcare right all women deserve: inducing abortion.
case study
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vegie guns - social
ROLE
Concepting, Copywriting, Executing
CREDIT
Mentor: Mr. Thanh Ngo
Art directors: Hai Nguyen & Boi Dung Trang
Copywriters: Minh Anh, Minh Nguyen & Van Nguyen